About Us

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Our product

In simple terms, Trucknet’s platform can find the best match between cargo companies for utilizing available empty space in their trucks. Fleet managers will see significant reductions of empty truck rides by interfacing and negotiating available rides with other (transportation and logistics) companies.

What is the “perfect match”?

Trucknet offers the best combination for cross-company optimization by matching the location of an available truck with cargo, taking into consideration the final destination and more.

We take a holistic view and our BID system offers convenient options for freight services.

Our system

Trucknet collects data based on telematics technology, such as GPS location as well as operational information from TMS (Transport Management Systems) in an automatic way. The emission calculator (in development) predicts GHG emissions based on the weight of cargo, truck characteristics, kilometers travelled, and fuel volume capacity. At the end of a ride, the exact amount of CO2 emissions will be calculated. Trucknet is ISO 9001 certified for meeting customer requirements in the best manner possible.

The system consists of the following components:

  • The Trucknet platform: provides an automatic match for empty vehicles and subcontractor requests from other companies
  • Transport Management Systems (TMS): internal scheduling software for transportation companies
  • Driver Interface: a mobile application for the driver
  • Tracker: a mobile application for end-to-end delivery (under development) for better visibility and transparent process
  • Trucknet Telematics: a central interface for different telematics systems (under development)

Our goal

Trucknet’s mission is to transform unsustainable behavior in the global transportation and logistics sector. Through wide use of the intelligent cloud-based platform for cross-company optimization empty truck rides travelling on roads worldwide could be significantly reduced. We envisage promoting our smart freight exchange system to assist companies enhance profitability, while reducing environmental impact.

Global Challenge illustration

Meet our team​

Hanan Friedman photo

Hanan Friedman
Founder and CEO

Hanan Friedman established Trucknet Enterprise in 2016 and developed the company’s unique automatic platform, based on a smart algorithm.  

He holds a degree in Business Administration. With expertise in sustainability and logistics, Hanan gained extensive operational experience in logistics and agriculture. 

In his previous position at the Israel Ministry of Defense, his responsibilities included, among others, advancing privatization of the food division and logistics for the army (IDF). In addition, he was in charge of the project Keshet Teamim (supermarket chain). Earlier in his career, Hanan served as project manager for the construction of numerous solar power plants in the southern part of the country. He also assisted agricultural settlements in carrying out a process for GLOBAL GAP BRC certification, an international standard for good agricultural practices.  

Hanan is an active participant in the Fuel Choices and Smart Mobility Initiative led by the Prime Minister’s office. 

In 2015 he participated in the UNFCCC Climate Conference held in Paris (COP 21) at the invitation of the Israel Ministry of Environmental Protection. Again in 2019 Hanan was present at the International Climate Conference held in Madrid (COP 25); as an expert in logistics and sustainability, he was invited to participate in a panel hosted by the ITF (International Transport Forum at the OECD).

Trucknet Enterprise, led by CEO Hanan Friedman, is a member of CPB (Corporate Partnership Board), an ITF platform established to engage the private sector in dialogue and discussions with a business aspect. CPB members have the opportunity to work with governments and search solutions to challenges in the transportation sector. Trucknet is also a member of the international organization IETA (International Emissions Trading Association), which serves as a framework for trading in greenhouse gas emissions.  

In addition to his professional activities, Hanan sits on the Board of Trustees of “Larger Than Life”, a non-profit organization that assists families facing pediatric cancer. He is also a lecturer and mentor within the framework of “Unistream”, a non-profit organization dedicated to empowering entrepreneurship for youth and young adults in the periphery, in order to reduce social gaps.

Ronen Chen photo

Ronen Chen

CTO

Shai Nahari photo

Shai Nahari

CCO

Ran Cohen photo

Ran Cohen

CFO

Sorin Teriteanu photo

Sorin Teriteanu

GM Romania

Lana Elner photo

Lana Elner

Business Development Manager

Ronni Cohen photo

Ronnie Ginat

International Sustainability Manager

Staff's name

Role in company

Staff's name

Role in company

Staff's name

Role in company

Ronen Chen photo

Ronen Chen

CTO

Ran Cohen photo

Ran Cohen

CFO

Lana Elner photo

Lana Elner

Business Development Manager

Shai Nahari photo

Shai Nahari

CCO

Sorin Teriteanu photo

Sorin Teriteanu

GM Romania

Ronni Cohen photo

Ronnie Ginat

International Sustainability Manager

Truck with Trucknet companies illustration

Interested in joining our team?